Sports motorcycling: How KTM is revolutionizing it in India?

ktm revolutionizing sports motorcycling

Sports motorcycling in India:

Until 2012, no one knew this KTM brand. But now in 2015, suddenly everyone is curious about KTM. The only reason – they have the product which gives an ultimate performance at an unmatched price. KTM is busy revolutionizing sports motorcycling in India.

Did you ever imagine a bike that could sportingly race with big brands? We feel you didn’t, but this brand is an exception. “If you want to feel the real adrenaline rush then just go for the KTM”, that’s the expression of most of the KTM owners.

KTM revolutionizing the sports motorcycling:

This brand never advertises heavily in any of the media platforms available to date but their products speak for themselves! They have a really stunning design with killer looks and nothing is compromised in terms of quality and proportions; which we often don’t find in other products. In any KTM product, not a single part is out of proportion. Everything is perfect. Aerodynamic design is also a big contributor in gaining pick-up, you can be anywhere between 90-110 km/h just in the matter of seconds. You will never feel like riding at that speed until you look at the speedometer. The weight reduction is fabulously done with the only aim is to maximize the performance and ensure optimum stability. Most of the parts are either alloy or plastic which makes rusting out of question. We have never seen an Indian brand implementing such a keen observation of their products.

Wide tires and centralization of mass bring serious fun in cornering, just bend over the corner and you are done. KTM surprises you whenever you ride and every time the revelation is different. Until now their products surprised us numerous times with different abilities that we didn’t know before. Just accelerate and bang on. You are seriously ahead of everyone else on the road and you will not see anyone in the mirror too.

Sports motorcycling: Changes in the design

KTM made 11 changes in 2015 in its products Duke 200 & Duke 390. Have you seen any Indian brand listening to the consumer and making changes according to what consumer needs? We are sure, you haven’t! Nobody gives a damn as they don’t care. Most of them tell you, “This is our product and what we say is right”. You are nowhere in the scene. When will this philosophy change? And when will these companies take the Indian consumers seriously? They will not unless we object to them or force them to hear us out. But as the brands like KTM are making such positive changes, we hope the situation will change one day. We are not here to praise anyone but this is the ground reality we came across while studying KTM in India. and we can say that KTM revolutionizing sports motorcycling in India.

What is the difference between KTM India and others?

Here what is we have observed:

  1. They have a state of the art product without compromising on either quality or performance.
  2. The company listens to the consumer.
  3. They conduct riding activities & stunt activities with scientific training sessions for riders through events like ‘KTM orange day’ & ‘KTM stunt show’. We had never heard of any Indian brand doing such activity before.
KTM Track Day
KTM Track Day (Courtesy:KTM India)

4. They are creative, result oriented. When these reach the last end of the product chain, then it is a true success. Every company is creative but only succeeds when the creativity percolates to the last end of the product chain.

5. They have a good product portfolio which exactly matches the demands of the country like India. India is a young country with 356 million people in the 10-24 years age group, which are ready for spending.

KTM stunt show & sports motorcycling
KTM stunt show & sports motorcycling

10 Reasons why KTM is revolutionizing the sports motorcycling:

We have compiled the points according to our observations. We wish to highlight what is actually making the difference for KTM.

  1. They have a quality product.
  2. They keenly observe and continuously try to improve their product on its journey.
  3. KTM products are light-weight making handling very much easy.
  4. KTM products are reliable with low maintenance.
  5. You get more power by spending less money.
  6. The products are perfect in terms of proportions and give great traction on the go.
  7. Riding on long distance journeys are not that painful, but rather fun.
  8. Its aggressive stance with torquier engine & better power-to-weight ratio puts it ahead of anyone else in its competition.
  9. Their bikes come with a state of the art technology, means more efficiency without compromising power and fun.
  10. Centralization of mass brings unimaginable cornering ability in their products.

Sports motorcycling: The way ahead

In India, motorcycle accidents are common and increasing day by day. There is no road traffic sense to people as well as riders. So it is highly recommended that every owner of the KTM should go under rigorous training with basic riding gears. Although KTM is conducting such activities, still more emphasis is needed on basic road safety.

KTM Training Session & sports motorcycling
KTM Training Session & sports motorcycling (Courtesy:KTM India)

As KTM bikes are enormously powerful, the new buyer may face serious situations as most of the causes of accidents in India are reckless speeding, improper riding gears & not following of traffic rules; which may result in serious consequences. We are looking forward to KTM surely bringing proper training programs for their new owners as well.

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Sushant Bal Avatar
Sushant is an entrepreneur, marketing consultant, and an auto-enthusiastic blogger. He regularly publishes specific articles on the latest happenings in automotive technology. When not writing a blog, he engages in his other ventures or goes on long-distance motorcycle rides. Follow me on Twitter.