Maruti Suzuki Arena: The New Age
Maruti Suzuki is India’s most trusted car brand. It is now shading its old look. The company is transforming its dealership network and sales channels. They will have a new brand name, the Maruti Suzuki Arena. The 'Arena' is the new and trendy uplift of Maruti showrooms. As a result, the new look along with technology makes buying Maruti cars hassle-free.
Maruti Suzuki Arena will feature warm, friendly and comfortable environment. The new technology includes customization of the cars. It uses a digital platform which will be open to customers. Also, they can customize the car as per their choice. This feature will surely delight customers in the new way. Consequently, Maruti is adding Arena as a new retail channel along with Nexa, Commercial and True value.
Maruti Suzuki arena key features:
First of all, Maruti recently launched a new, user-friendly website. The new retail experience starts from the Maruti Suzuki website itself. Customers can customize cars online and continue to advanced navigation portal. This portal will seamlessly integrate online and offline registrations.
Furthermore, customers can explore product portfolio along with accessories on product vision touch screens. Arena showrooms will be equipped with dedicated personalization zones. Thus, these car configurators will enable customers to try different combinations electronically.
The relationship managers will get tablets. The relationship managers can show all possible combinations and answer the queries immediately. Thus, use of tablets will enhance the buying experience. In addition, consultation area will serve coffee to customers. So, this will set a friendly mood for the conversation.
Additionally, the company redesigned the exteriors of its showrooms. Thus, it gives them a new, fresh feel. The dynamic façade with trendy blue design create warm environment. This makes the customer feel special. The active experience terrace and Valet parking are some of the most noteworthy features.
In conclusion, Maruti Suzuki is transforming the way a customer interacts with its products. All things are focused entirely on customers. The company did its own research mainly by listening to customer's voice to transform itself. Maruti Suzuki is also anticipating the changing environments and customer demands. The company is all set to build 80 arena showrooms by March 2018. And, we have no doubt it will lead the market for best customer experience in future.
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