Datsun managed to sell more than 2070 ‘Go’ in just ten days after the official launch in last month. This is certainly a good start and the continued performance will definitely revive the struggling parent brand- NISSAN. ‘GO’ targets the entry level hatchback market in India.
The biggest in class 1.2 Litre petrol engine, delivers a good fuel economy of 20.6 km/lit as specified by the manufacturer. Additionally, it is priced at just 3.12lakhs- the biggest advantage to attract first time vehicle buyers.
Aggressive pricing strategy supported by powerful yet fuel efficient engine and good looks are the key factors of Datsun’s hope in India. The company has planned yet another model GO+ MPV later this year.